Befit Protein Flatbread — a new category, validated fast
· 2 min read
How Dofreeze turned an unmet UAE consumer need into Befit's highest-engagement product online — a 22.5% search click-through rate.
The gap
UAE keto and high-protein shoppers had breads and bars, but no convenient high-protein wrap.
What we did
We developed Befit Protein Flatbread in 4 flavors and launched it across dofreeze.ae, Amazon.ae, Talabat and Careem — one of 9 new Dofreeze products launched in the first half of 2026.
The result
It became Befit's highest-engagement product online, with a 22.5% search click-through rate — several times the typical category norm.
Why it matters
Dofreeze turns an unmet consumer need into a shipped, in-market product in weeks, not quarters.
