9 launches in 6 months — innovation velocity
· 2 min read
How Dofreeze runs a consumer-led product-development engine across 5 brands — shipping ~18 new products a year in a market that moves fast.
The gap
Legacy bakery manufacturers iterate slowly; the UAE market moves fast.
What we did
We ran a consumer-led product-development engine across 5 brands.
The result
9 new products launched January–June 2026 (~18 a year), from protein flatbreads to Flair Dubai-chocolate (nougat bars, shortbread cookies) and new SMASH snack formats.
Why it matters
Dofreeze is the UAE's fastest-moving bakery innovator.