SMASH — snacks engineered for speed and shelf-life
· 2 min read
Trend-driven snack innovation — croissants, coated cakes, brownie bites and baked bagel crisps — that still clears the retail and foodservice quality bar.
The gap
Snackers want novelty; retailers need long shelf-life with no preservatives.
What we did
We built SMASH (under Eurocake) — croissants, coated cakes, brownie bites, brownie crisps and baked bagel crisps — with no added preservatives and long shelf life, rolled out across Amazon.ae, Talabat Mart and Noon.
The result
SMASH croissant leads on engagement with an 18.8% search click-through rate, and sampling drove trial across every order.
Why it matters
Trend-driven innovation that still clears the retail and foodservice quality bar.