Baked Bagel Crisps & Better-for-You Snacks | SMASH (UAE)
· 5 min read
SMASH — Dubai-born baked snacks. Baked, not fried: 60% less fat, 7g protein, high fibre, no added preservatives. Bagel crisps, brownie crisps & more.
Most "healthy" crisps aren't — they're deep-fried, greasy, and loaded with the stuff you're trying to avoid. SMASH does snacking differently. Born in Dubai, SMASH snacks are baked, not fried, made with no added preservatives, and built to give you the crunch you crave without the compromise.
Baked vs fried — why it matters
Baked crisps skip the deep-frying, so they carry far less fat. SMASH Baked Bagel Crisps have 60% less fat than fried crisps, plus 7g protein and high fibre — a snack that finally works with your day, not against it.

SMASH — snacking, done smarter
Every SMASH snack is Dubai born, made with no added preservatives, and packed with bold flavour. Crunch different.
The range
- Baked Bagel Crisps — real bagel shape, baked not fried, 60% less fat, 7g protein, high fibre. Flavours: Sea Salt · Chilli Hot & Lime · Black Truffle & Sea Salt.
- Thin Brownie Crisps — thin, crispy brownie snacks: Chocochip · Salted Caramel.
- Brownie Bites — soft, fudgy, bite-sized.
- Coated Cake Bars & Croissants — indulgent, no added preservatives.
Why SMASH wins
- Baked, not fried
- 60% less fat · 7g protein · high fibre (bagel crisps)
- No added preservatives across the range
- Bold, Dubai-born flavours
When to snack SMASH
Desk drawer at 3pm · post-gym crunch · movie night · lunchbox filler — SMASH is the better-for-you snack for whenever the craving hits.
Where to buy in the UAE
Order online at dofreeze.ae for delivery across Dubai and the UAE, and on Noon Minutes and Talabat. (Bagel Crisps are not yet on Careem — don't list Careem for bagels.)
FAQ
Are SMASH crisps baked or fried? Baked, not fried.
How much fat and protein? SMASH Baked Bagel Crisps have 60% less fat than fried crisps, with 7g protein and high fibre.
Do they have preservatives? No — made with no added preservatives.
What flavours are there? Bagel Crisps in Sea Salt, Chilli Hot & Lime and Black Truffle & Sea Salt, plus Brownie Crisps and more.
Where can I buy SMASH? dofreeze.ae, Noon Minutes and Talabat.
Frequently asked questions
- Are SMASH crisps baked or fried?
- Baked, not fried.
- How much fat and protein?
- SMASH Baked Bagel Crisps have 60% less fat than fried crisps, with 7g protein and high fibre.
- Do they have preservatives?
- No — made with no added preservatives.
- What flavours are there?
- Bagel Crisps in Sea Salt, Chilli Hot & Lime and Black Truffle & Sea Salt, plus Brownie Crisps and more.
- Where can I buy SMASH?
- dofreeze.ae, Noon Minutes and Talabat.